Working closely with a team of IA's, designers and project managers, I had privilege to work on 3rd generation of redesign of Samsung.com. The challenge this time was to to a responsive site so it's compatible with digital platforms. The side structured mostly on showcasing the Samsung products and e-commerce. I was mostly responsible for the e-commence, displaying Samsung TVs, Laptops, Cameras, Smartphones in a meaningful way. 

Company: MCD Partners

Web: www.samsung.com/us

I had to create templated systematic website platform for Pfizer to be used as B2B platform called LEAP. There were 2 leading brands one Crisaborole and Xeljanz on the triage page, once selected the user would go to the landing page, where one could view the campaigns associated with the product. I had to come up with the design system that would work for multiple purposes, that could be reused to promote and help obtain the right PDF, Promotional Material, Brochure or Video associated with the brand.

GSK has launched a brand new product in oral care department to cure bleeding gums, called parodontax. I started from the ground-up designing the site promoting the new toothpaste for the US market. The site was designed as mobile-first with modern behaviors set in mind. Based on the bootstrap breaking points the rest of the platforms set in place. The desktop view port was designed at 1200px width. Besides the launch of the website, I had to do HTML5 banners, social media channels promotions as well as Mast head promo for YouTube. The actual site could be viewed here: www.parodontax.com

The new launch of Sensimist—gentle mist that helps relief allergies. Mobile-first design was priority, since over 80% of GSK users would go to their sites from their mobile phones. We presented a series of initial concepts on mobile, after client's approval we went into full redesign of the site to be user-friendly on all of the platforms. Flonase became an umbrella brand for the products it holds, so the logo had to be simplified and adjusted. Visit new site www.flonase.com

Keep It Pumping was digital global campaign for heart failure awareness. One could download the Heart Beat App and donate his/hers own heartbeat, than it would show up on the map. Campaign reached millions of people around the globe. I had to design an interactive Awareness Map with the impressions or touchpoints positioned on the map. The project was promoted in concert by Ellie Goulding, Jessie J and Leona Lewis.

The responsive design for the overall site was optimized, simplified and updated for Phase 2 and could be seen here: www.keepitpumping.in

For Entresto launch, Novartis developed the interactive platform for its employees to share, learn and discuss about the benefits of new drug. They wanted to find a way to promote this new platform, this video shows the essence of the platform and introduces Entresto Plus. Underneath are first round of storyboards that were presented to the client.

Siemens is one of the largest engineering and electronics company in the world. Siemens / Answers was an idea to inform both B2B and B2C Siemens's involvement and successful stories from around the world.

The challenge was to design a modern, clean and simple way to inform and communicate a clear message about the Sustainability. 

Each story tells how Siemens have helped with sustainable solutions that focus on energy-efficient, clean power and renewable energy to achieve major projects around the world.

Agency: Ogilvy NYC

Redesign of BBPD.org was challenging, yet rewarding project. We had to restructure main navigation so users can find easily the right form, contact information or submit a tip. The site was initially designed for desktop, but was adopted to be responsive. It features enhanced news feed, commend an officer page, crime prevention and programs page. The design is clean and simple, the color palette is minimal and compliments the logo.

Agency: LISS Interactive

Web: bbpd.org

One of the most successful projects at Soundwalk, I designed The Da Vinci Code Soundwalk featuring Jean Reno. It was based on the movie and the book and let you have a cinematic experience inside the Louvre Museum.

A heart-breaking walk after September 11, Ground Zero Soundwalk was award winning soudscape narrated by Paul Auster.  

I have also created map designs, CD covers and updated soundwalk.com with new digital images and promotions. We created walking tours in NYC, London, Paris, Germany, India and China.

Agency: Soundwalk

web: soundwalk.com

Working closely with Information Architects, Project Manages and UI/UX Professionals I had a pleasure working with a team of talented in-house developers to create Drupal modular content-driven sites for the New York Stock Exchange. I've designed gave Art Direction and collaborated with others to deliver newly redesigned sites for the NYSE. I included some examples showing NYSE with older branding, and some pages showing in-transition designs as work in progress as we waited for the new logo. I've also designed microsites for the mobiles, iPhone and iPad. I also included some of the info-graphics I've created for the NYSE.

Agency: NYSE Euronext

Web:

nyse.com

IPO Center

Blogs Exchanges

I had to design buying guides for leading Samsung products, such as PC Laptops, HDTVs, cell phones. The challenge was to communicate clearly and illustrate the capability of PC products in the mobile environment. The pages work as responsive, and scale accordingly on desktop or tablet.

Agency: MCD Partners

I've created digital advertising including rich media ads, home page layouts featuring Eli Manning. The idea was to connect NFL fans and immense viewing experience on Samsung's HDTV. 

I also created LED signage advertising for major NFL stadiums. Mondi campaign was never realized, but I really enjoed working on the concepts for the new phone.

Agency: Cheil

Total Defense keeps organizations and individuals safe from cybercrime, malware and digital threats. Michael Strahan, football defensive was transformed into an IT and geek with his new IT players were presenting products that are "Your Best Defensive Lineup This Season".

I created various home pages, landing and product pages in server environment as well as on football stadium. The idea was to create the whole look and feel familiar to the NFL fan.

Agency: Hero Media

FedEx Experience Microsite was conceived to inform online customers about the global delivery of FedEx. The idea was presented as turning Earth Map and once flipped you could see FedEx people at work delivering from one continent to another. The map was interactive and when clicked it would give a brief description of successful stories.

I also Art Directed and Designed storyboards Online Rich Media banner ads. The concepts of putting together elements/metaphors using FedEx boxes into a sports car, Moon, whale or quiz idea consisting of pineapple, spaceship and bull. The digital advertising was seen online and in the elevators with interactive screens in NYC and all over the world.

Agency: Atmosphere BBDO

While at GTO, I worked on variety of projects for Grifols. One of the project was to create a concept for NHF conference booth in Orlando. Playing off the idea of Lego and its interactivity, Plasma City concept was born. Modern skyline of buildings were created in 3D and printed on the walls for over 17 feet long to promote the booth. Lego artist was hired and built structures within the space where children could participate. 

I have also created inhibitorinfo.com–that showcases the new study about inhibitors, as well as print brochures, poster art and social media promotions.

While freelancing at R/GA, I had a pleasure working on some exciting projects with talented creative people. For Rugby World Cup in New Zealand we pitched a numbers of ideas to MasterCard. Here are some of the screens.

Agency: R/GA

From laying out the brochure, to comping out an idea for the story board, I take every project strategically with problem-solving skills. I’d like to create variations of the designs (at least 3 options) to present to the team and than let the group decide which one communicates the idea clearly. I do enjoy both print, digital, social media and video storyboard projects.

I was trained traditionally, and has always admired painting as an art form of expression. I enjoy the flexibility of paint that allows me to draw new spaces, aka scapes projecting new dimensions. Art is a self-discovery, a journey I take every time I am in front of a blank canvas.